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HTC and Motorola are Slowing Down their Android Production Line

Written by HeavenlyAndroid   
Friday, 10 February 2012 06:00

Unlike Apple, who have a modest number of Android devices under their belt that they nurture very carefully, only diversifying into new territories when they're good and ready and never before, Google is boastful of the sheer number of companies that have adopted Android, with different types of devices running Android totalling a whopping 300. The overall number of smartphones and tablets on Android globally totals a mind boggling 200 million.

Of all the manufacturers who've adopted Android there is a number who are high profile technology giants, including HTC and Motorola. In the past year such companies have been especially prolific, spewing Android phones and tablets out at alarming rates, with little regard for consumers who have only recently spent their hard earned wages buying a high end device only to find the second version being released with an important little tweak only a matter of days later.

A prime example is HTC Sensation, a top spec Android phone released in June 2011. Within two months there was a second edition Sensation, namely Senastion XE, which was swiftly followed by Sensation XL. Then you have HTC Desire, with more siblings than the average family of mice. Similarly Motorola have replicated the same phone with minor spec alterations numerous times with handsets such as Motorola Defy which has enjoyed a revamp with Defy + and also has a mini version and also their Xoom Android tablet has pumped out various versions in quick succession.

Android devices are too prolific.

It makes a refreshing change to hear that HTC and Motorola have seen the error of their ways and realised that such a fast paced production line does little to enhance their finances or Android consumers respect. Reported earnings for HTC and Motorola in Q4 2011 were lower than anticipated and this disappointing news has no doubt helped HTC and Motorola realise that less is more. As such HTC and Motorola have vowed to make fewer cloned devices in 2012 and scrape back some credibility by putting quality above quantity.

'We have to get back to focusing on what made us great, amazing hardware and a great customer experience. We ended 2011 with far more products than we started out with. We tried to do too much.' HTC U.K. chief Phil Roberson said of the situation.

Hopefully other Android OEM's such as Samsung, who incidentally have kept quiet on the whole issue but are perhaps even more guilty of regurgitating phone models, will take stock of Motorola and HTC's decision and take similar action, making less incremental changes to 'sameish' devices, and concentrating on honing what they have.

You will still be seeing new Android phones and tablets from HTC and Motorola in 2012 however, as previewed at CES. Expect more info on their upcoming products, here at Heavenly Android, once Mobile World Congress begins in Barcelona on 27th February 2012.

Last Updated ( Tuesday, 07 February 2012 17:03 )

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